Search Intent · Selected Work

Strategies
that leave
a mark.

Technical audits, on-page optimization, CRO, and web development. Every project starts with data and ends with measurable results.

7+ Documented case studies
644 Keywords mapped in a single project
37 MB Image weight removed
1.8s Mobile LCP achieved
Case Studies
Performance Marketing / Nutraceuticals

Nutra
Campaigns

Nutraceutical vertical · CPA campaigns on search network

End-to-end management of performance marketing campaigns in the nutraceutical sector: from copy strategy to landing page CRO structure, through hands-on management of Google Ads campaigns with CPC optimization and ongoing search-term analysis.

8 products managed in parallel on the Italian market, each with a dedicated buyer persona, a distinct messaging angle, a warm-up bridge page, and a high-conversion commercial landing page integrated with real-time tracking APIs.

Persuasive Copy CRO Google Ads Landing Page Bridge Page Buyer Persona Tone of Voice API Tracking
8 Products managed in parallel
3 step CRO funnel: bridge → landing → conversion
100% Original copy: headline, body, FAQ, CTA, social proof
1 tool Custom multi-campaign Ads Manager (HTML + localStorage)

Key activities

  • Buyer personas for 8 verticals: men's supplements, weight loss, hair, joints, eyes, urogenital wellness
  • Complete copy for each product: unique mechanism, pain point, proof elements, urgency, multiple CTAs
  • Editorial bridge page: soft-sell content to warm up the user before the commercial page
  • CRO landing page: above-the-fold hero, testimonials, ingredients, money-back guarantee, FAQ, sticky CTA
  • Meta title, meta description, H1/H2, image ALT tags optimized for every page
  • Google Ads: search campaign structure, match types, negative keyword lists, ad extensions
  • CPC optimization: bid strategy, Quality Score, ad copy A/B testing, recurring search-term analysis
  • CPA network API integration for automatic real-time conversion tracking
  • Custom Ads Manager tool: multi-campaign management, optimization history, persistent localStorage
Equestrian / Horse Breeding

ElvoStables

elvostables.com

Full SEO analysis for a sport horse breeding operation with minimal organic visibility (993 visits/month, Authority Score 9). The site had technical issues with robots.txt, SSL, sitemap, structured data, and over 470 unoptimized images, against a backdrop of strong competition from European players.

We ran a full 360° technical audit, a competitive analysis of 4 competitors using SemRush data, and vertical keyword research covering 644 keywords organized into semantic clusters and a silo architecture.

SEO Audit Keyword Research Competitor Analysis Semantic Architecture Content Strategy
644 Keywords mapped across 4 macro areas
136K Searches/month in the target pool
4 Competitors analyzed with SemRush data
20+ Technical issues identified

Key activities

  • Full technical SEO audit: robots.txt, sitemap, SSL, Core Web Vitals
  • Analysis of 480 title tags, 466 duplicate meta descriptions, 399 missing H1s
  • Backlink analysis: 1,200 links, 76 domains, Authority Score 9
  • Advanced keyword research: 644 keywords, 136,970 searches/month
  • Silo architecture: 4 clusters (nutrition, health, breeds, trivia)
  • Keyword gap analysis vs. competitors, with commercial opportunities identified
  • Content strategy: pillar page + satellite articles per cluster
B2B / Technology & Printers

AaronTech

aarontech.it

Surgical intervention on a WordPress + Elementor Pro site with accumulated issues: broken category archive templates, 404 errors on pagination, CTAs pointing to a deleted page, and broken icons from conflicts with the WordPress emoji system.

Five issues identified and resolved in a single, documented work cycle, with zero errors left at the end of the intervention.

WordPress Dev Elementor Pro Technical SEO PHP Custom CSS Fix
5 Issues resolved
0 Remaining 404 errors
13 Category templates built (Elementor)
11 CTAs fixed (link to outdated page)

Key activities

  • Built 13 dedicated archive templates, one for each blog category
  • Fixed 404s on category pagination (Elementor Loop ↔ WordPress alignment)
  • Replaced 11 CTAs/internal links pointing to the outdated /contatti/ page
  • PHP snippet in functions.php to disable the WordPress emoji system
  • CSS fix for category widget visibility in the sidebar
Finance / Accounting / Bulgaria

Accountancy Bulgaria

accountancybulgaria.com

Full UX redesign for a corporate accounting site in Bulgaria. The site had pricing tables that were unreadable on mobile, a visually outdated blog, categories with no header, and JavaScript-based pagination that was invisible to Google's crawlers.

Seven changes implemented with advanced CSS3, ES6 JavaScript, and semantic HTML5, fully compatible with Elementor. Unified design system with a mobile-first approach across three main breakpoints.

WordPress Dev Elementor CSS3 / JS ES6 CRO UX Design Technical SEO Responsive
7 Changes implemented
+40% Estimated blog engagement
+35% Average time on category pages
3 Responsive breakpoints (mobile-first)

Key activities

  • Pricing tables: card design with CSS Grid, Flexbox, hover effects, VAT/non-VAT grids
  • Blog redesign: "Blog & Expert Insights" header, card grid, search bar, 6 categories
  • Category pages: custom header, sidebar CTA, per-category internal search
  • Pagination: switched from JavaScript (invisible to crawlers) to HTML with accessible, animated buttons
  • Category widget: automatic removal of the active category, smooth animations, pill/card styles
  • Design system: consistent brand colors, typography, spacing, and shadows across the whole site
  • Responsive: mobile-first adaptation with single-column tables and touch-friendly buttons
Education / University Services

TesiDiLaurea

tesidilaurea.net

Full intervention on a WordPress site offering university thesis consulting. The site suffered from technical issues affecting speed, indexing, and mobile user experience, with forms and key conversion pages unusable on smartphones.

We worked on load speed, semantic architecture, GDPR compliance, desktop and mobile UI/UX, structured data, and internal linking. Full redesign of the Blog, Ebook, Contact, and Footer sections.

Technical SEO Core Web Vitals WordPress Dev CRO Mobile UI/UX Schema.org GDPR
1.8s Mobile LCP (PageSpeed)
37 MB Image weight saved (WebP)
1.703 Organic clicks (Google Search Console)
12+ Technical changes completed

Key activities

  • Google Search Console activation and setup
  • Image optimization + WebP conversion (37.55 MB saved)
  • PHP script for automatic alt/width/height attributes
  • Lazy loading for images, iframes, and video
  • LCP optimized from >3s to 1.8s on mobile
  • BreadcrumbList structured data implementation
  • Full redesign: Blog, Ebook, Contact form, Footer
  • Fixed SiteGround staging link bug on mobile/tablet
  • Privacy Policy, Cookie Policy, and GDPR-compliant banner
Business / Automation & Marketing

AutomatiKing

automatiking.com

Full SEO audit on a business automation site that had seen a 30% drop in organic keywords starting January 2025. The analysis uncovered an active robots.txt compromise: malicious HTML code and hidden links to gambling sites injected by a third party.

Beyond the security breach, the audit identified critical performance issues (LCP up to 15.4s), 44 orphan pages, 104 missing H1s, non-crawlable pagination, and a backlink profile showing link-spam signals from Singapore (47% of IPs).

SEO Audit WordPress Security Core Web Vitals Backlink Analysis URL Architecture Structured Data
57.364 Historical organic clicks (Google Search Console)
−30% Organic keywords lost since January 2025
44 Orphan pages identified
1 critical issue Security breach (compromised robots.txt)

Key activities

  • Detected robots.txt compromise: malicious HTML with hidden links to casino sites
  • Performance: LCP 10.2s–15.4s across all page types (GTmetrix grade: F/E)
  • On-page: 104 missing H1s, 127 missing meta descriptions, 16 duplicate titles
  • Images: 134/209 in JPEG/PNG, 257 with no width/height, 77 with no alt attribute
  • 44 orphan pages detected via GSC (no internal inlinks)
  • Backlinks: 989 links, 423 domains, Authority Score 33, 47% of IPs from Singapore (spam signal)
  • GSC: 704 URLs in redirect, 65 5xx errors, 84 noindex, 52 403 errors
  • Prioritized action plan with an owner assigned to each task (SEO / Dev / Admin)
Education / TOLC Test Prep

Supermat

supermat.it

Integrated SEO audit (Search Console + Screaming Frog + PageSpeed Insights) on a site preparing students for TOLC university entrance tests. The site had lost around −29% of organic clicks quarter over quarter, with priority URLs dropping from the Top 10 to page two and critical performance issues across nearly all Core Web Vitals.

The audit produced a 29-tab Excel workbook with 150 priority URLs ranked by impact, an 8-priority action plan with effort estimates, and the identification of a mutual redirect loop classified as an absolute blocking issue.

SEO Audit Google Search Console Screaming Frog PageSpeed Insights Core Web Vitals Internal Linking
45.347 Organic clicks analyzed (16 months of GSC)
29% Click loss quarter over quarter
150 Priority URLs ranked by impact
5.801 ms Average LCP (optimal threshold: 2,500 ms)

Key activities

  • 16-month GSC analysis: 45,347 clicks, 3,469,209 impressions, 1.31% CTR
  • Identified a CRITICAL redirect loop between 2 URLs (both unreachable)
  • Screaming Frog crawl: 278 HTML URLs, 51 with multiple H1s, 65 with few inlinks
  • PageSpeed on 221 URLs: poor LCP (>4,000ms) on 129/221 URLs analyzed
  • 8-priority action plan with estimated effort for each task
  • 29-tab Excel workbook: dashboard, keywords 11-20, keywords 21-50, low CTR, GSC+SF merge
  • Cluster analysis for TOLC, Engineering Test, Math: 28 high-priority URLs
  • Sitemap audit: 3 URLs in 301 and 2 noindex identified and documented
What We Do

Every project is a
system, not a list
of tasks.

01

Technical SEO Audit

Full crawl, Core Web Vitals analysis, robots.txt, sitemap, structured data, 4XX errors, redirects. Prioritized action plan.

02

Keyword Research & Strategy

Semantic analysis, topic clusters, silo architecture. From keyword to a site structure that scales in the SERPs.

03

Competitive Analysis

Competitor rankings, gap analysis, untapped keyword opportunities. Integrated SemRush + Search Console data.

04

Web Dev & CRO

WordPress/Elementor work, performance optimization, UI/UX redesign. Speed and conversions, not just aesthetics.

05

Google Ads

Search and display campaign management, search-term analysis, CPC optimization, budget allocation tied to business goals.

06

Copy & Performance Marketing

Persuasive copy for landing pages, bridge pages, and ads. Buyer personas, tone of voice, CRO structure, social proof, urgency. From words to conversions.

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real
project?

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